Building on its mission to bring the best Pokémon experiences to fans around the world, The Pokémon Company International announced the appointment of Wicked Cool Toys as master toy licensee for the globally popular Pokémon brand, starting in July 2018. Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, roleplay items, and other toys based on the hit Pokémon animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Company International’s parent organization, The Pokémon Company.